September 27, 2023
Optimism abounds for the female-led journey agent channel

The trade is optimistic
concerning the return of journey, and journey advisers are not any totally different.

In keeping with
Phocuswright’s newest journey analysis report U.S. Journey Brokers: Optimism Abounds, greater than 7 in 10 brokers have
optimistic expectations for the upcoming yr, regardless of points like financial
uncertainty and the elevated prices of journey (particularly airfares).

As on-line journey penetration
in america has plateaued, journey advisers have carved out their area of interest within the

Personalization – lengthy sought by suppliers – is a keystone of journey
advisers as a consequence of their understanding of shoppers’ journey wants. Suppliers can
profit by providing merchandise and a transparent worth proposition that may attraction and
be personalized to that base.

This mutually helpful relationship would augur
properly for the way forward for journey advisers.

The feminine-led,
leisure-dominant journey agent phase experiences an total improve of 108% in
gross bookings over the previous 12 months.

Emphasizing that belief is vital, shoppers
flip to journey advisers for the customer support, private relationships, and
experience that they create to the desk. The non-public relationship is very
essential to impartial brokers (37%), whereas conventional brokers say their
customer support (36%) is what issues most.

Journey advisers will proceed
to see momentum as classes like ocean and river cruises, excursions and packages,
luxurious journey and group/household journey flourish.

Phocuswright has been
researching the U.S. journey company panorama since 2006. Our preliminary research
examined the opportunity of journey company extinction. As an alternative, with enterprise
fashions altering, and new instruments and applied sciences rising, the necessity for
skilled, customized companies has stood the take a look at of time. Journey brokers
usually are not solely surviving; they’re thriving.

Be taught extra!

U.S. Journey Brokers: Optimism Abounds focuses
on the present state of the journey agent group. This report offers an in depth evaluation of journey
brokers at present, together with key agent demographics, reserving channels and
distribution, advertising and marketing and social media utilization, and extra.